Local restaurant re-brand

During the summer of 2024 I had the pleasure of assisting in organizing events for a restaurant that is now called Wurst Behavior.

Originally a cantina, this restaurant had amazing staff, outdoor and indoor seating, a bar and space for a DJ. I no longer have connections to this restaurant, but this was my interpretation of their new persona.

social media:

PRODUCT DESIGN & BRANDING

At the beginning of 2021 I had the pleasure of assisting in the re-launch of a new hair care product line: Organic Root Boost. It's a plant based, black owned, small business, and we wanted the branding to reflect those elements of the company.

I wore many hats as an employee of a small business so my responsibilities ranged from finding brand inspiration to upgrading the logo design, creating a color palate, and upgrading product labels. Along with creating and coordinating social media posts and a giveaway, while still engaging with people across those channels, and analyzing the insights.

(I have not been associated with this company since the beginning of May 2021)

logo upgrade

Upgraded logo and product labels

 

DEEP TREATMENT

(THE O.G.)

ULTRA SHINE

REVITALIZING SHAMPOO

label upgrade

ORIGINAL LOGO & LABELS

I suggested that they switch to bottles with a matte finish, instead of clear.

color palette

  • #e38d77

  • #5d7854

  • #a7745e

  • #fae5ba

Launch announcement countdown:

instagram feed

Photography and Editing:

Adobe Photoshop

Graphics: Procreate

instagram stories